Ogilvy on Advertising in the Digital Age

Ogilvy on Advertising in the Digital Age

Author Miles Young

Regular Price: £20.00

Special Price £16.00

Availability: Coming soon

Hardback
384 pages
253 x 193mm
Published Aug 2017
ISBN 9781847960870
Book Summary

David Ogilvy is well-known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gave valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. However, the book is now 30 years old and much has changed in the advertising industry. Written by out-ggoing CEO Miles Young, Ogilvy on Advertising in the Digital Age examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan, to the importance of branding and creating content for viewers to interact with. Enriched with examples from previous Ogilvy & Mather campaigns for international brands such as Coca-Cola, Louis Vuitton, IBM and American Express, plus anecdotes from Young's own career, this book reveals the secrets of successful advertising in the twenty-first century.

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